DashThis vs AgencyAnalytics: Price per Report or per Client

The short answer: at 10 clients that each bring GA4, Google Ads and Meta Ads, DashThis Professional costs $164 a month billed monthly against 10 x $25 = $250 on AgencyAnalytics; give those clients five accounts each and DashThis needs Business at $324, while AgencyAnalytics stays at $250 because it never counts data sources (checked on 26 October 2026 on the DashThis and AgencyAnalytics pricing pages). Choose DashThis if your job is a polished report per client, sent by link, email or PDF. Choose AgencyAnalytics if your job is a branded portal where clients log in, with reports held for approval.

Disclosure: I may earn a commission through some links on this site. It does not change what this page says.

Both sell white-label reporting to agencies. The difference starts with what each one counts: DashThis counts reports and the accounts feeding them, and AgencyAnalytics counts the businesses you report on and stops there.

Work out your roster both ways:

1. Multiply before you compare. For example, 12 clients with 5 accounts each is 12 x 5 = 60 DashThis sources, past Professional's 40, so Business at $324 a month; on AgencyAnalytics the same roster is 12 x $25 = $300 billed monthly (DashThis pricing, AgencyAnalytics pricing).
2. Count clients the way AgencyAnalytics does. It treats each website or URL as a client, so a customer with two sites or two Google Business Profiles takes two slots (client article). DashThis counts one dashboard per report, whatever it covers.
3. Note who reads the reports today, and pick the trial measure. If clients only open an email or a PDF, DashThis's sharing covers them; if they ask for a login, the portal is what you are buying. Then track hours from data ready to report sent, per client, and the errors a client spots before you do.

The questions agencies ask, answered from each vendor

Three places they part

The meter

DashThis's bill moves with two counters. A dashboard is one report, usually one per client, and a source is any connected account sitting on at least one dashboard, counted once however many widgets use it (pricing FAQ). AgencyAnalytics' bill moves with one: the client count in the subscription. Deleting a client in the app does not lower it; an admin has to reduce the client slots in Billing (billing article). Clients with many accounts each favour the flat price; large rosters on a few platforms favour DashThis's bands.

The front door

AgencyAnalytics is built around a place the client visits: their own login, your logo and domain, reports waiting there. DashThis is built around the thing you send. Its link opens in view mode for anyone, and the scheduled email shows the dashboard as it looks on the day of sending, from notifications@dashthis.com until you set up the custom domain every plan includes (sharing article, pricing).

The AI's field of view

DashThis's MCP connector lists every dashboard in the account, reads widget values for a period, exports a PDF and writes a recap into a comment box once you agree to it (MCP article). AgencyAnalytics' connector works inside one client at a time; the help centre says multi-client analysis is not supported yet, and it can also do setup work such as adding users or custom metrics (MCP article). One sees across the roster. The other goes deeper into each client.

The roster priced both ways

One dashboard per client and monthly billing, checked on 26 October 2026 on the DashThis and AgencyAnalytics pricing pages, in US dollars.

Paying a year ahead changes the figures, not the pattern. DashThis drops to $44, $139 and $279 a month for the same three plans, and AgencyAnalytics to $20 per client, so 20 clients cost $279 against 20 x $20 = $400 (DashThis pricing, AgencyAnalytics pricing). From 25 clients, AgencyAnalytics offers volume pricing through sales, which the table cannot show.

One check an agent can run across every client

Two days before reports go out, ask Claude, connected to DashThis, the question its own help page uses as an example: "Which of my dashboards have a source error?" (MCP article). The connector reads every dashboard, so one answer covers the roster. The account manager then reconnects each broken source in DashThis and reopens the dashboard before the scheduled email fires, because the email sends whatever the dashboard shows that day. On AgencyAnalytics the question goes client by client through the connector, or to the alerts and anomaly detection in the plan (pricing). For the commentary itself, the client report summaries use case covers where each tool puts the approval.

Both trials, set up to decide

Each trial is free and asks for no card (DashThis homepage, AgencyAnalytics pricing). DashThis's trial hands you 10 dashboards for 14 days, the Professional allowance, while its Individual plan holds 3 (pricing), so a roster built out during the trial lands on the $164 plan unless someone archives dashboards before choosing. Build only the clients you would keep on the plan you expect to buy. Rebuild one client's current report end to end in each and time it, following the AgencyAnalytics how-to and the DashThis how-to; the hours per report settle the second half of the choice.

Choose DashThis if your job is the report itself

• You send each client one finished report by link, email or PDF, and nobody asks for a login.
• Your clients run three or four accounts each, which keeps DashThis inside its source bands.
• You want an AI assistant that reads across every client at once.

Choose AgencyAnalytics if your job is the client relationship

• Clients, or several people at each client, want their own branded login.
• Reports should wait for a person's approval before they go.
• Clients bring many accounts each, or a second site, and you prefer one figure per client to two counters.

Whatagraph vs AgencyAnalytics sets the per-client model against a data platform sold by credits.

Before a merged total reaches a client

Both tools will add numbers across platforms when asked. DashThis merges widgets from different integrations, such as Google Ads cost with Bing Ads cost, and a merge cannot be undone, so its help page suggests duplicating the widgets first (merge article). Spend adds up cleanly. Conversions do not, because each ad platform credits its own ads by its own rules (Google Ads data discrepancies), so a merged conversions widget can count one sale twice. Keep conversions per platform, and put the client's booked sales from their own system beside them. Later, if the client asks which channel's spend produced those booked sales, a causal attribution tool like Causality Engine measures it (disclosure: I founded it).

FAQ

Does a client with two websites cost double on AgencyAnalytics?

Yes, if both sites are reported on. The help centre counts each website or URL as a client (client article). On DashThis, both sites can sit on one dashboard, which uses one dashboard and one source per connected account.

What happens to my dashboards when the DashThis trial ends?

They stay in the account but cannot be opened until you pick a plan and a payment option (pricing FAQ).

Can I add a markup to ad spend in either tool?

Yes. DashThis adds a mark-up to any widget, such as 20% on cost for a management fee (pricing), and AgencyAnalytics lists Agency Markup among its features (pricing).