Lusha vs ZoomInfo: Published Credit Plans or Pay per Record

The short answer: for two to five people who reveal contacts one at a time inside LinkedIn and the CRM, Lusha publishes the whole ladder: Pro at $69.90 a month covers 2 seats and 600 credits, Premium at $399.90 covers 5 seats and 3,400, and a phone number costs 5 credits, per the Lusha pricing page and its credits article, checked on 26 October 2026. ZoomInfo fits a company buying one data contract for sales, marketing and RevOps: its platform is quoted after a form on its pricing page, and its self-serve GTM AI sells records at $410 per 1,000, per the GTM AI pricing page. Choose Lusha if your job is a rep finding the next person to call. Choose ZoomInfo if your job is a data layer that several teams and their systems share.

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Line them up:

1. Price a month of phones. For example, 150 direct dials a month in Lusha use 150 x 5 = 750 credits, more than Pro's 600, so the plan is Premium at $399.90, per the Lusha pricing page. On GTM AI, 150 enriched contacts a month for three months fit one 500-credit purchase at $215, per the GTM AI pricing page, which lists mobile phone data among its Enterprise package features; ask what a self-serve record carries before you plan calls on it.
2. Start where your reps already work. Lusha works in its own Workspace, a Chrome extension, Claude and ChatGPT, and its homepage says each phone and email shows the date it was last updated. ZoomInfo's Professional package includes a Chrome extension, a mobile app and CRM integrations, per its pricing page. Count which surface your team opens fifty times a day.
3. Judge on the phone. Dial 50 numbers from each source and log connections and wrong numbers, with Lusha's last-updated date beside each. That log decides the renewal.

Lusha is a contact and company data platform built around the reveal, in the browser, the CRM, the API or an AI assistant, with 26 types of buying signal on its homepage count. ZoomInfo is a go-to-market platform: contacts and companies, intent, org charts, conversation intelligence and AI agents, sold in packages or by the credit.

Point by point

What separates them

An allowance or a meter

Lusha sells a monthly allowance with a seat count attached and, on monthly Pro and Premium, lets unused credits pile up to twice the allowance, per its credits article. ZoomInfo's self-serve route is a meter: buy credits, spend one per new record, top up from $20, per the GTM AI pricing page. A team with a steady weekly rhythm uses an allowance well. A team that enriches in bursts, a list for a launch, a refresh before a quarter, wastes less on a meter.

Two size claims, and a third

Lusha's homepage counts 515M+ verified contacts and 29M+ companies; ZoomInfo's homepage counts 500M+ contacts and 100M+ companies. ZoomInfo's own Lusha comparison page, updated October 2026, describes Lusha at 280M+ contacts. Each figure comes from a company describing itself or its rival. None of them tells you how many of your buyers each one can reach, which is what the 50-dial log is for.

Who the product is built around

Lusha's MCP overview and pricing centre on one rep and one reveal. ZoomInfo's packages climb from contact data in Professional to intent and buying-group signals in Copilot Advanced and AI account summaries in Copilot Enterprise, per its pricing page. The choice is between equipping callers and building a system.

One agent step: the starter prompt, with a pause before the phone

Lusha's MCP server at https://mcp.lusha.com connects to Claude, ChatGPT and Codex through OAuth, and every new connection shows a starter prompt on the consent screen: find a person, verify they still work there, and pull their title and verified contact details, per its MCP overview. Use it on the ten people a rep plans to call this week, but ask for title, company and email first. The rep compares each title with the CRM record and the last call note, and asks for the phone, 5 credits each, only for the people who still fit. MCP calls draw on the same credit pool as the API, so the pause saves real credits.

Prices, side by side

Checked on 26 October 2026 in USD.

Lusha, per month on its pricing page: Free, $0 for 40 credits; Starter, $49.90 monthly or $37.45 billed yearly, 400 credits a month; Pro, $69.90 or $52.45, 600 credits and 2 seats; Premium, $399.90 or $299.95, 3,400 credits and 5 seats; Scale, quoted, with more than 50% off the price per credit.

ZoomInfo: Professional, Copilot Advanced and Copilot Enterprise on its pricing page, with no figures; GTM AI data credits at $215 for 500, $410 for 1,000 and $950 for 2,500 on the GTM AI pricing page, AI credits at $0.05.

Lusha's pricing page loads with yearly billing selected, and the yearly plans grant the year's credits upfront while the credits article says annual credits left at the end of a contract do not carry into the renewal, so the 25% saving is earned back by Lusha on every credit a team does not reveal in time (pricing, credits article).

Free first

Lusha's Free plan gives 40 credits a month with no card: eight phone numbers, per the credits article. GTM AI's signup gives 1,000 data credits once. Reveal the same eight people in both and make the sixteen calls. If Lusha's eight connect as often as ZoomInfo's, the rest of ZoomInfo's case has to come from intent and research, not the phone.

Choose Lusha if

• Your job is helping a few reps reveal direct dials and emails one person at a time, in LinkedIn and the CRM.
• You want seats included and prices you can read today.
• Your volume is steady enough that a monthly allowance with rollover gets used.

Choose ZoomInfo if

• Your job is one data foundation for several teams, with intent, org charts and CRM sync across them.
• You enrich in bursts and would rather pay per record than per month.
• You will negotiate an Enterprise contract that includes mobiles and free re-enrichment.

More on Lusha in its glossary entry; ZoomInfo's own description is on zoominfo.com. Bought contact data brings GDPR duties of its own, covered in Apollo.io vs ZoomInfo.

If the numbers are bad before they reach the rep

Sometimes the reason for this purchase is that reps no longer trust the phone numbers in the CRM. Before buying a second source, check how numbers get there and what overwrites them; if three tools write to the same field, the stack is the problem, and a one-week review like the Startup Fixer, which I sell, maps it.

FAQ

Does Lusha charge twice for the same contact?

No. Viewing a contact you already revealed costs nothing, even in a later session, per the credits article.

Can I pay ZoomInfo by the month?

Its pricing FAQ says payment frequency is set with the sales team by package. GTM AI credits are bought as top-ups from $20 with no contract, per its pricing page.

Which Lusha plan includes the API?

Pro and above list the API, CSV enrichment, signals and webhooks; Premium adds advanced API access, per the Lusha pricing page.