WebinarJam vs StreamYard: Sell to a List or Stream Widely
By Joris van Huët
Enterprise Interim CMO & Marketing Leader · 15+ years · 50+ orgs
Published
2026-10-26
The short answer: if your session's job is reach, a show with two guests going out to LinkedIn and YouTube at the same time, StreamYard is built for it, and a company should budget for Business at $299 a month or $249 billed yearly, because StreamYard keeps its cheaper plans for individuals (StreamYard pricing, Plan Usage Policy). If its job is turning registrants into buyers, with reminders before and an offer on screen during, WebinarJam fits: Basic covers 500 attendees for $99 a month or $79 billed annually (WebinarJam pricing). Both checked on 26 October 2026. Choose StreamYard if your job is an audience on other people's platforms; choose WebinarJam if your job is a sale to people who gave you their email.
Disclosure: I may earn a commission through some links on this site. It does not change what this page says.
Answer these from your last three sessions:
- What a year costs a company. For example, StreamYard Business billed yearly is $249 x 12 = $2,988, and WebinarJam Basic billed annually is $79 x 12 = $948 (StreamYard pricing, WebinarJam pricing). StreamYard Advanced, at $68.99 a month billed yearly, would be cheaper than Business, but its plan card says individual use only.
- Where the people already are. Count the registrants your last session collected against the followers on the company's LinkedIn page and YouTube channel. For example, a list of 400 opted-in contacts is a webinar audience; 4,000 followers and no list is a streaming audience.
- Which number you will report. WebinarJam counts registrants, attendees and, with tracking codes in place, sales per room (sales tracking). On StreamYard the viewers sit on LinkedIn and YouTube, so the platforms hold the count, and the Virality Indicator on an AI clip is a prediction, not a result (AI clips guide).
The job on the day, and which tool does it
| Job on the day | Fits | What the vendor documents |
|---|---|---|
| Registration page, email and SMS reminders | WebinarJam | Pages, email and SMS system on every plan (pricing) |
| Guests joining from a link with no download | StreamYard | Guests join from a browser or phone in a few clicks (homepage) |
| One stream to many platforms | StreamYard | 10 destinations on Business; WebinarJam lists Facebook and YouTube (StreamYard pricing, WebinarJam pricing) |
| An offer with a countdown in the room | WebinarJam | Offer panel with stock, live sales and countdown (offers guide) |
| A clean recording of each guest | StreamYard | Separate audio and video recorded on each person's device (homepage) |
| A webinar room on your own site | StreamYard | On-Air webinars for 1,000+ viewers on Business (pricing) |
| A replay that keeps chat and offers | WebinarJam | Replica replay reproduces chat, surveys and offers as they happened (replays guide) |
| Vertical clips after the show | StreamYard | AI clips with captions, limited on Free (AI clips guide) |
The differences that decide it
An audience you own, or one you rent
WebinarJam starts with a registration page and ends with an email address, a reminder sequence and a replay sent to the people who missed it. StreamYard starts with a studio and ends on someone else's platform, where LinkedIn or YouTube holds both the viewers and the data. Neither is wrong; they serve different stages. Early on, reach matters more than a list. Once a list exists, a webinar that asks for nothing is a wasted send.
Selling inside the session
WebinarJam's offer panel can announce each purchase as it happens, show the units left and run a timer (offers guide). StreamYard puts logos, overlays and viewers' comments on screen, and lists no checkout mechanics on its pricing page. If the session pays for itself on the night, that settles it.
What is left afterwards
WebinarJam leaves a replay that can recreate the session exactly, chat and offers included, for registrants who missed it (replays guide). StreamYard leaves a local recording of each guest and captioned vertical clips, limited on the free plan (AI clips guide). One extends the sale to people on your list; the other feeds social channels for a week.
The price list, on 26 October 2026
US dollars, checked on 26 October 2026. StreamYard, from its pricing page: Free; Essential $18.99 a month or $14.99 billed yearly; Core $44.99 or $35.99; Advanced $88.99 or $68.99, all for individuals; Business $299 or $249 with 2 seats included; Enterprise from 5 seats on request; a 7-day free trial on paid plans. WebinarJam, from its pricing page: Starter $49 or $39 billed annually for 100 attendees and one hour; Basic $99 or $79 for 500 and two hours; Professional $299 or $229 for 2,000; Enterprise $499 or $379 for 5,000; a 30-day money-back guarantee.
The policy that sets a company's price
StreamYard's pricing page shows Core at $44.99 a month with AI clips and no logo, which looks like enough for a company show. Its Plan Usage Policy then says the individual plans are for personal use or for individuals such as freelancers, that business plans are for small businesses and large organisations, and that StreamYard may suspend an account used outside its plan's purpose (Plan Usage Policy). For a brand channel, the policy, not the feature list, moves the bill from $44.99 to $299. The copyright line at the foot of StreamYard's site names Bending Spoons Operations, of Milan, as the company behind it.
Clips from the show, with a person before publish
StreamYard documents a small agent step. During the live show, say "Clip that" out loud: nothing appears on screen, and after processing the AI takes the previous 30 seconds as one of its suggested clips (AI clips guide). If the first batch misses the point, regenerate with a prompt that names a topic spoken in the recording. Then a person watches every clip before pressing Publish, checks that the guest's words are not cut mid-sentence, and confirms the guest agreed to short clips. A clip longer than 90 seconds may have to be uploaded by hand. The longer version of this job, from a webinar platform, is the webinar clips use case.
Rehearse before paying anyone. StreamYard's free plan takes 6 people on screen with its logo, enough to test the guest flow and the layouts; WebinarJam has no free plan, so test it inside the 30-day refund window.
Pick by the job
Choose StreamYard if your job is a recurring show with guests, streamed to several platforms at once and cut into clips afterwards, and you accept Business as a company.
Choose WebinarJam if your job is selling to registrants: reminders before, an offer during, a replay for the people who missed it.
The how-tos go further: a LinkedIn Live interview on StreamYard and a live sales webinar on WebinarJam. Background is in the StreamYard and WebinarJam entries.
FAQ
Can WebinarJam stream to YouTube or Facebook?
Yes. "Broadcast to FB & YT" is listed on every plan on the WebinarJam pricing page.
Can a freelancer use StreamYard's individual plans for client shows?
The Plan Usage Policy includes individuals using StreamYard as part of their work, such as freelancers and their collaborators. A company running its own channel belongs on Business.
Are StreamYard live streams recorded on the free plan?
No. The pricing page lists "Live streams are recorded" from Core, and the free plan includes 2 hours of local recordings a month.
ABOUT THE AUTHOR
I am Joris van Huët, an enterprise interim CMO. 15+ years, 50+ organizations, including ING, P&G, Nestlé, BNP Paribas, WeTransfer and Vinted. I take on innovation projects (venture building, design sprints), agentic marketing (setting up and running AI agents) and hands-on multi-channel work. See the track record.
I wrote and published this with AI assistance, and I answer for it. Claims about my own experience are limited to the track record above, and a statistic links to its source or is labelled as an example. I sell interim and fractional CMO work, which is why this site exists. How this site is written.
A senior operator doing the work: campaigns, channels, CRM and AI agents, live from day one.