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TOOL HOW-TOOctober 26, 20267 min read

How to Use Landingi to Turn a Brief Into a Tested Page

JH

By Joris van Huët

Enterprise Interim CMO & Marketing Leader · 15+ years · 50+ orgs

Published

2026-10-26

The short answer: if each campaign waits days for a page and nobody checks which version converts, Landingi's Optimize plan at $149 a month with 30,000 visits, per the pricing page, runs the whole path in one tool: let Lunar draft the page from your brief, fix it by hand, send the form to HubSpot, publish on a subdomain, add a variant with a hidden field, start the A/B test, and read EventTracker before you call a winner.

Disclosure: I may earn a commission through some links on this site. It does not change what this page says.

The job: marketing writes a campaign brief, then waits for design and development before anything goes live, and once it does, nobody can say which headline did the work. Landingi puts drafting, publishing and testing in one account. For the plans and what they include, see the Landingi glossary entry.

Read this before the trial clock starts:

  1. The trial cannot finish a test. It allows 200 visits, per the trial article, while the A/B testing guide recommends several hundred conversions per variant. Use the 14 days to build and check the plumbing; run the test on a paid plan.
  2. Bring what already exists. The approved brief, the logo and colours, the HubSpot account, and a subdomain you control. Each one removes a step.
  3. Write down the measure. Form submissions per visit on each variant, and the same leads counted in HubSpot for the same dates. If the two disagree, fix the form mapping before you trust either.

What you need

  • An Optimize plan or higher for the test. The credits guide lists A/B testing, EventTracker and Solis among features that need a plan above Build. Optimize is $149 billed monthly on the pricing page (checked on 26 October 2026).
  • Access to your DNS for the subdomain.
  • A HubSpot account with permission to connect apps.

Step 1: Generate the draft with Lunar

Choose Lunar in the left panel, or Create new landing page, then Generate page with Lunar. Paste the brief: offer, audience, goal, language. Lunar replies with a plan for the page, which you can edit and resubmit or accept, per the Lunar guide. Generation takes a few dozen seconds.

The plan is your review point. A person who knows the offer reads it and checks that every claim, price and promise in the brief made it in, and nothing else did, before accepting it.

Step 2: Edit by hand where you can

Click Edit for manual Edit Mode to move elements, swap images and change text and button links. Manual changes use no credits; every chat prompt to Lunar does. The clock icon restores earlier versions. One trap the guide names: the SEO title and description Lunar writes at the start do not update when you change the page by chat, so set them yourself in the gear menu.

Step 3: Send the form to HubSpot

In a page built in the editor, click the form, open its Settings, choose HubSpot under Integrations and click Add new connection. Pick the HubSpot account, decide whether to assign an owner and create a deal, then match each form field to a HubSpot property and save, as the HubSpot integration guide shows. A page made with Lunar sends its form data through the Webhooks tab in page settings instead, with a GET or POST request to the URL you choose. Submit a test entry and find it in HubSpot.

Step 4: Add the subdomain

In Settings, Domains, click Add domain and enter something like offer.yourcompany.com. Create the A record with the value 157.53.227.1 at your DNS provider, return and confirm. A green globe means the domain is active, which usually takes a few hours, per the domain guide. Do not point www at Landingi if your company site lives there: the publishing guide warns it replaces that site.

Step 5: Publish

Assign the subdomain to the page and publish. Check the mobile view before anything else: the trial article notes that the mobile layout is created automatically and can need a few changes.

Step 6: Build the variant and start the test

From the page's three-dot menu choose Optimization, or open the Optimization tab on its dashboard, and click Add new variant to duplicate the page. Change one thing, the headline for instance. Add a hidden field to the form in every variant with a different value, so each HubSpot lead shows which version it came from. Publish each variant; the A/B testing guide is clear that a test will not start while any variant is unpublished. Leave the traffic split even and click Start the test.

Step 7: Read the events, then the AI's reading of them

EventTracker records clicks, scroll depth and form interactions on its own. On the page's dashboard, open Events, click Add filter and choose the A/B/x page variant to compare the versions, per the EventTracker guide. The Scroll Map shows how far visitors get on desktop, tablet and mobile.

Then open Solis and ask a specific question, such as comparing the conversion rate of both variants over the last 30 days. The Solis guide states that its answers can be inaccurate or incomplete and should be verified, and that each chat interaction uses credits. Treat its reply as a draft finding: a person checks it against the Optimization panel and the HubSpot count before anything changes.

Step 8: Stop the test and choose

Click Stop the test, then set the winner as the main variant. Restarting a test on the same page resets every variant's statistics.

What Landingi's guides warn about

  • The trial's visit ceiling. At 200 unique visits the account can be blocked and the page stops displaying, per the trial article.
  • One Zap for several variants. Zapier does not see test variants as pages, so the A/B guide says each variant needs its own Zap, set up by temporarily making it the main variant.
  • Small samples. The guide calls results on low traffic unreliable.
  • A live site on www. Redirecting www hides the website already there.

A trial that ends at 200 visits or 14 days, whichever comes first, makes your first busy campaign day the moment Landingi asks for payment, so choose the plan before the ads go live and the page never goes dark mid-launch.

An agent can also do the reporting from outside. With Orbit connected to Claude or ChatGPT, a prompt such as "check visits, conversions and conversion rate for this page over the last 30 days" returns the numbers; the guide says the server cannot read lead records, so HubSpot stays the place for names.

FAQ

Can I run the A/B test during the trial?

Not usefully. The 200-visit ceiling in the trial article sits far below the several hundred conversions per variant the A/B guide recommends.

Do hidden fields show to visitors?

No. The A/B guide says the visitor never sees them, while the value is saved with each lead.

Can I count a button click as the conversion?

Yes. In the button's Click Action tab, choose a redirect and tick "Create a lead after a click", per the conversion goal article. With both a form and a tracked button, the page sums the two.

TAGS
LandingiLanding PagesA/B TestingAI Page GeneratorHubSpotCampaign Launch

ABOUT THE AUTHOR

I am Joris van Huët, an enterprise interim CMO. 15+ years, 50+ organizations, including ING, P&G, Nestlé, BNP Paribas, WeTransfer and Vinted. I take on innovation projects (venture building, design sprints), agentic marketing (setting up and running AI agents) and hands-on multi-channel work. See the track record.

I wrote and published this with AI assistance, and I answer for it. Claims about my own experience are limited to the track record above, and a statistic links to its source or is labelled as an example. I sell interim and fractional CMO work, which is why this site exists. How this site is written.

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