Landingi vs Unbounce: Click Data or Per-Visitor Routing
By Joris van Huët
Enterprise Interim CMO & Marketing Leader · 15+ years · 50+ orgs
Published
2026-10-26
The short answer: at $149 a month both run A/B tests for 30,000 visits, so the deciding lines sit elsewhere. Landingi Optimize gives 10 users, 3 custom domains, click and scroll tracking and a $29 first month; Unbounce Experiment gives 3 users, 2 root domains and a confidence reading on each test, and only Unbounce routes every visitor with AI, from its $249 Optimize plan (Landingi pricing, Unbounce pricing, monthly billing, checked on 26 October 2026). Choose Landingi if your job is shipping many campaign pages with a team of more than three. Choose Unbounce if your job is one paid page that several audiences reach.
Disclosure: I may earn a commission through some links on this site. It does not change what this page says.
Landingi is a production line for campaign pages. Lunar drafts a page from a brief, Smart Sections change one block across many pages at once, and on Scale programmatic pages produce a whole portfolio from one template, per its homepage. Unbounce is a laboratory for one page at a time. Its effort goes into what happens when different people reach the same address, from dynamic text that repeats the searcher's keyword to Smart Traffic, which learns which variant suits which visitor (Unbounce homepage). Many pages, or one page many ways.
Check before either demo:
- Seats. For example, a team of four that tests needs Unbounce Optimize at $249, because Experiment includes 3 users, while Landingi Optimize includes 10 for $149: $100 a month apart, per the Landingi and Unbounce pricing pages.
- The first quarter. For example, Landingi Optimize's first month costs $29, so three months come to $29 + $149 + $149 = $327, against 3 x $149 = $447 on Unbounce Experiment, both on monthly billing (Landingi pricing).
- The pages you run now. Count live campaign pages and the languages they run in. Landingi Optimize holds 100 active pages and personalises by language; Unbounce lists unlimited pages from Build upwards (Unbounce pricing).
- Whether a test can finish at all. The sample-size sum in testing AI landing page copy costs nothing. If it says your page needs months to reach an answer, neither testing tier is worth buying yet.
The two ladders, interleaved by price
| Plan | Monthly price | Visits a month | Users | Domains | Testing |
|---|---|---|---|---|---|
| Unbounce Starter | $29 | 500 | 1 | 1 root | None |
| Landingi Build | $29 | 2,000 | 5 | 1 custom | None |
| Unbounce Build | $99 | 20k | 1 | 1 root | None |
| Landingi Optimize | $149, first month $29 | 30,000 | 10 | 3 custom | Server-side A/B/x, EventTracker |
| Unbounce Experiment | $149 | 30k | 3 | 2 root | Unlimited A/B, confidence intervals |
| Unbounce Optimize | $249 | 50k | 5 | 3 root | Adds AI traffic routing |
| Landingi Scale | $299 | 100,000 to 500,000 | Unlimited | 10 custom | Adds programmatic pages |
Monthly billing, read on 26 October 2026 on the Landingi and Unbounce pricing pages. Unbounce's yearly billing takes 25% off ($22, $74, $112 and $187 a month); Landingi's pricing page says yearly billing saves more than two months.
Three differences that settle it
Who names the winner
In Landingi, a person does. The traffic split is a probability per visitor, and when the test ends you choose the winning variant by hand and set it as the main page (A/B test guide). Unbounce's Test Center shows a confidence percentage from a chi-square test and suggests waiting roughly two weeks before reading it (results guide). Either way, the stopping rule belongs on paper before launch.
What the page records
Landingi's EventTracker records what visitors click, how far they scroll and where they interact with forms, and Solis, its AI assistant, turns that into suggested fixes (homepage). Unbounce counts conversions against the goal you set and counts a visitor once a month by cookie, per its pricing FAQ. If you need to know why a page fails, Landingi shows more of the visit. If you need to know which version wins for whom, Unbounce goes further.
Routing versus splitting
Smart Traffic is a capability Landingi's pricing page does not list. It starts optimising once a page has 50 visitors, returns to its learning phase whenever variants change, and needs about 30 more visitors per new variant, per the Smart Traffic FAQ. For a page where search, social and email traffic all land, that is the reason to pay $249.
Last month's page, duplicated by an assistant and left unpublished
Landingi's MCP server, Orbit, works from Claude or ChatGPT on every plan, and its setup guide gives the job below almost word for word.
- Add a custom connector in Claude with the server URL
https://mcp.landingi.com/mcp, sign in, and pick the main account or a single client sub-account before you allow access. - Ask it to duplicate last month's page under a new name, change the offer, and save the copy without publishing it.
- Ask for the original's visits, conversions and conversion rate over the last 30 days, so the new page starts with a baseline written down.
- The human check: creating a page does not publish it, so a person reviews the copy, the form and the URL, and only then tells the assistant to publish on the chosen domain.
On Unbounce, the MCP server goes a step further into testing: it creates variants, allocates traffic, starts and stops tests and deploys the winner, on Experiment and above. The full test, with a stopping rule and a holdout, is in the landing page test use case.
Two trials, read carefully
Both trials last 14 days. Unbounce asks for no card and limits the trial to one user, no custom domains and some traffic restrictions. Landingi's trial ends early at 200 visits, may ask for a card, and charges it for the plan you picked unless you cancel, per its pricing FAQ. Neither trial is long or large enough to settle a test, so use them to build, not to judge results.
Landingi's own Claude setup guide recommends switching its tools to Always allow, so the assistant stops asking before each action (Orbit guide). That setting gets more pages built per conversation, which suits a platform paid to host pages; for any tool that publishes, keep approval on.
Landingi, if the work is
- Producing many campaign pages a month with a team of four to ten.
- Running pages in several languages and markets from one account.
- Seeing clicks, scroll depth and form behaviour next to the test result.
Unbounce, if the work is
- Sending several audiences to one paid page and routing each visitor to the variant that suits them.
- Reading a confidence figure in the tool rather than calling the winner yourself.
- Running variants and tests from Claude through a documented connection.
The entries for each: Landingi and Unbounce. Setup guides: how to use Landingi and how to use Unbounce.
FAQ
Which plans cover one page with 45,000 visits a month?
On Unbounce, Optimize at $249 covers 50k visits; Experiment would cost $149 plus 2 x $80 = $309 under its overage rule. On Landingi, the published allowance jumps from 30,000 on Optimize to 100,000 on Scale at $299 (pricing); what happens above an allowance was not stated on its pricing page or in its help centre on 26 October 2026, so ask before buying Optimize for a page that size.
Can I run a real A/B test during either trial?
Not one that settles anything. Landingi's trial stops at 200 visits (pricing), and Unbounce's results guide suggests about two weeks of live traffic before the confidence figure means much.
Can an assistant publish pages in both?
Yes. Landingi's Orbit publishes only when you ask it to, and cannot reach lead records (Orbit guide). Unbounce's MCP is included on every plan and in the trial (MCP page).
ABOUT THE AUTHOR
I am Joris van Huët, an enterprise interim CMO. 15+ years, 50+ organizations, including ING, P&G, Nestlé, BNP Paribas, WeTransfer and Vinted. I take on innovation projects (venture building, design sprints), agentic marketing (setting up and running AI agents) and hands-on multi-channel work. See the track record.
I wrote and published this with AI assistance, and I answer for it. Claims about my own experience are limited to the track record above, and a statistic links to its source or is labelled as an example. I sell interim and fractional CMO work, which is why this site exists. How this site is written.
A senior operator doing the work: campaigns, channels, CRM and AI agents, live from day one.