How to Use AWeber to Email New Blog Posts Automatically
By Joris van Huët
Enterprise Interim CMO & Marketing Leader · 15+ years · 50+ orgs
Published
2026-10-24
The short answer: add and verify a domain-based sending address, authenticate the domain with DKIM and DMARC, set it as the list's From address, keep confirmed opt-in on, publish a sign up form, import only recent active subscribers, build a short welcome series, then create a Share Feed Content workflow with your RSS feed and change its starter to New Subscribers; the two workflows fit inside Lite's 3 automations.
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You already write the posts. The newsletter that carries them should not need a second writing session each week, and AWeber's RSS workflow is built for exactly that: it watches your feed and mails what you publish. The setup below is about an hour of work, most of it DNS. For plans and prices, see the AWeber glossary entry.
Before you start:
- Check the plan arithmetic. Lite costs $15 a month billed monthly or $12.50 billed annually, so a year is $15 x 12 = $180 against $150 (pricing page, checked on 24 October 2026). Lite allows 3 automations; this guide uses 2 of them.
- Find your feed URL. WordPress, YouTube and Etsy all publish one. If you cannot find it, AWeber's RSS guide says entering your site's address usually lets it detect the feed.
- Decide what counts as working. Pick one figure to watch per post email, such as clicks through to the post, and note it for the first four sends before changing anything.
Step 1: Use an address on your own domain
AWeber's sending address guide treats a domain-based address such as you@yourblog.com as required for larger senders to reach Google and Yahoo inboxes. Go to Domains and Addresses, click Add New Email Address, enter it, and click the verification link AWeber sends.
Step 2: Authenticate the domain
On the same Domains and Addresses page, set up DKIM and DMARC. Automatic setup adds the records for you if your DNS provider supports it; otherwise AWeber shows the records to add by hand. Then open List Settings, pick the verified address in the From Address drop-down under Basic Settings, and click Save List Settings. Keep those records in place: AWeber re-checks authentication at every broadcast and returns the broadcast to Draft if the domain has lapsed, per the same guide.
Step 3: Keep confirmed opt-in switched on
With confirmed opt-in, a new subscriber becomes active only after clicking the link in your confirmation message (confirmed opt-in guide). It also leaves a record of who asked to join, and records matter: Article 7 of the GDPR (EUR-Lex) requires you to be able to demonstrate consent where you rely on it. Customise the confirmation message so it names the blog, not just the brand.
Step 4: Publish a sign up form
Click Pages & Forms, then the Sign Up Forms tab, Create a Sign Up Form, For My Website. Pick a template and write a headline that says what readers will get and how often. In step 2 name the form and choose a thank you page; in step 3 copy the JavaScript snippet or raw HTML and paste it between the body tags of your site, as the sign up form guide describes. Fill the form in yourself to test it.
Step 5: Import existing readers, carefully
If you have a list elsewhere, go to Subscribers, Add Subscribers, Import Multiple. AWeber's import guide asks you to bring only current, active subscribers with explicit permission, to leave out bounced addresses, and to leave out anyone you have not emailed in the last 6 months. You can choose whether imported people receive the confirmation email again, add tags, and you must state where the addresses came from. AWeber also offers a free migration service for lists, forms and campaigns from another provider.
Step 6: Build a short welcome series
Go to Workflows, Create Workflow, and select Welcome Series. Rename it, edit the first message, then use the plus icon to add a Wait step and a second message, and publish (welcome series guide). Two or three messages are enough: one that delivers what the form promised, one that points to your three most useful posts.
Step 7: Create the RSS workflow
In Workflows, click Create Workflow and select Share Feed Content. In the Check Feed step, enter the feed URL and choose when the message sends: immediately after publishing, or only once a set number of new posts has built up. Open the message, click the feed element, enter the same URL, and choose how many posts each email shows; AWeber's RSS guide recommends 3 to 4. Then the step most people miss: the template starts for subscribers who receive a tag. Change the starter to New Subscribers if everyone should get post emails, or add existing subscribers with that tag. Publish.
Step 8: Ask an assistant what is working
The AWeber MCP connects Claude or ChatGPT to your account from their connector directories, with nothing to install. Ask "which of my welcome emails loses the most readers, and which post emails got the most clicks this month". It answers from your data, and if you ask for an email in the style of your top performers, it saves that email to AWeber as a draft. You read it, edit it and schedule it yourself; nothing goes out from the chat on a draft's behalf.
What AWeber's knowledge base warns about
- Purchased or auto-added contacts. The permission guide lists bought lists, automatic addition and vague consent wording, and says they may lead to account closure.
- A lapsed domain. A broadcast sent from an unauthenticated domain goes back to Draft.
- The tag starter. An RSS workflow left on its default starter mails only tagged subscribers.
- Old addresses. Contacts not emailed in 6 months are the ones the import guide expects to bounce or complain.
AWeber's Newsletter Assistant will put a fresh draft in your inbox every week, and a weekly draft is built to keep you sending, which suits any vendor billed by the month. The right cadence is the one your readers open. If the RSS emails already go out on publication, a weekly digest on top may be one email too many.
FAQ
How often does the RSS workflow send?
As often as you set it: immediately after each new post, or only once a chosen number of new posts is in the feed, for example 2, per the RSS guide.
Do imported subscribers have to confirm again?
You choose during import. If confirmation is on in your list settings, Yes is selected by default, and imported subscribers receive the confirmation message.
Will the RSS emails include my unsubscribe link?
Yes. AWeber's permission guide says every AWeber email includes an unsubscribe link at the bottom, and opt-outs are removed automatically.
ABOUT THE AUTHOR
I am Joris van Huët, an enterprise interim CMO. 15+ years, 50+ organizations, including ING, P&G, Nestlé, BNP Paribas, WeTransfer and Vinted. I take on innovation projects (venture building, design sprints), agentic marketing (setting up and running AI agents) and hands-on multi-channel work. See the track record.
I wrote and published this with AI assistance, and I answer for it. Claims about my own experience are limited to the track record above, and a statistic links to its source or is labelled as an example. I sell interim and fractional CMO work, which is why this site exists. How this site is written.
A senior operator doing the work: campaigns, channels, CRM and AI agents, live from day one.