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TOOL HOW-TOOctober 26, 20267 min read

How to Use WebinarGeek to Run a Weekly Automated Webinar

JH

By Joris van Huët

Enterprise Interim CMO & Marketing Leader · 15+ years · 50+ orgs

Published

2026-10-26

The short answer: if one live session already brings in leads, rerun it every week on WebinarGeek's Premium plan, from €59 a month billed yearly for 75 viewers, plus €20 a month, billed annually, for the AI Assistant add-on once the plan's single free use is spent (WebinarGeek pricing, checked on 26 October 2026). The steps: convert the live broadcast into an automated webinar, decide which registration link it keeps, set a weekly recurring broadcast, check the copied interactions, restrict chat and Q&A for unattended weeks, add the AI Assistant with guardrails, dry-run it as a viewer, then read each broadcast's statistics.

Disclosure: I may earn a commission through some links on this site. It does not change what this page says.

The job: your strongest webinar of the quarter keeps working after the live date, every Thursday at 16:00, without anyone presenting it again. WebinarGeek is built for that conversion; most of the work is deciding what an unattended room should and should not do. For plans and what the platform covers, see the WebinarGeek glossary entry.

Before you start:

  • A recording worth repeating. Use a live session with good questions and a clear call to action. Its slides and speaker notes will not copy over, because the automated version plays recorded footage (create an automated webinar).
  • The yearly cost, written down. For example, Premium at 75 viewers billed yearly plus the assistant add-on is €59 + €20 = €79 a month, €948 a year.
  • A rota for attended weeks. Decide which broadcasts a colleague will sit in on; chat and Q&A settings depend on it.
  • The live session's numbers. Registrations, live viewers and replay views from the original, so the weekly runs have a baseline.

Step 1: Convert the live broadcast

Open the live webinar, scroll to Broadcasts and choose Options > Create automated webinar next to the broadcast you want, then Convert webinar. WebinarGeek creates a new webinar with the video, registration page, interactions, presentation and video injections copied; you set only the date and time (create an automated webinar).

Step 2: Decide which link the automated version keeps

The conversion screen offers to copy the live webinar's registration link. Take it if every promotion already points there. The cost: the live page moves to the same address with "-old" added, so old links to the live page stop reaching it (create an automated webinar).

Step 3: Set the weekly schedule

Click Edit webinar, scroll to Date and time under General, click + Add an extra broadcast and choose a recurring broadcast, such as every Thursday (broadcast schedule). If visitors arrive at random hours from ads, the alternative is Just-in-time, which starts a broadcast every 5, 10 or 15 minutes after someone registers (just-in-time).

Step 4: Check the interactions against the video

Polls, quizzes and calls to action from the live session fire at the same moments in the automated one, and you can move their timestamps or add new ones under Edit webinar > Interactions > Create interaction (schedule interactions). Watch the call to action land: if the live presenter improvised it a minute early, move it to where the recording says it.

Step 5: Set chat and Q&A for the weeks nobody is in the room

WebinarGeek recommends public and private chat only when a team member is present, otherwise messages go unanswered. For unattended broadcasts it suggests Restricted Q&A, where only team members and simulated questions appear (chat and Q&A). Chat is set under Edit webinar > Webinar > Chat settings and Q&A under the same Webinar section. Use Restricted on weeks with nobody present and no assistant, and Public on weeks someone opens the moderator dashboard.

Step 6: Add the AI Assistant, with guardrails

This is the agent step. In the webinar overview, open Webinar AI assistants and click Add assistant. The assistant answers viewers in public chat, Q&A and private chat, and can read the live captions to ground its replies (AI Assistant). On weeks it runs, set Q&A to Public, because in Restricted mode viewers cannot submit the questions it would answer.

Then set its limits (configuring the assistant):

  • Confidence level stays at the default of 95 or higher, so it replies only when it is sure.
  • Guardrails forbid pricing talk and promises, in WebinarGeek's own example wording: "Do not talk about pricing or make sales promises."
  • Fallback says it does not know and points to the host.
  • Allow general knowledge stays off, so answers come from your session.
  • The name says what it is. Viewers cannot tell its replies are AI-generated, and WebinarGeek itself suggests a name like "AI Support".

The human check: after each broadcast, open the assistant's card, click Activity and give each reply a thumbs up or down. Anything it declined goes to a person, who answers by email the same day.

Step 7: Dry-run it as a viewer

Publish, then click Dry run as viewer in the webinar dashboard; WebinarGeek's recording article says always to test the recording this way (add a recording). Check that each poll and the call to action appear at the minute you set. Then test the assistant on the first broadcast you attend: two questions from the original live chat and one about price, which should get the fallback.

Step 8: Read each broadcast, not the total

Statistics for recurring broadcasts show as one group; pick a single date from the dropdown at the top left to see that week alone, and export viewer data from Viewers (automated statistics).

What the help centre warns about

  • Lost slides and notes. The conversion copies the video, not the presenter's materials.
  • Unanswered chat. Public chat in an empty room leaves messages ignored.
  • Pinned messages. Automated webinars do not support pinning chat messages.
  • Simulated chat in replays. Simulated messages are not included in "Yesterday's replay" (simulated chat).

My view: leave the simulated viewer count and simulated chat switched off. A B2B buyer who spots one invented number stops trusting the real ones.

Paying for the assistant, and proving the format

Premium includes one free use of the AI Assistant, and a weekly schedule turns that sample into the €20 add-on: a free first use is how an add-on gets bought (AI Assistant). Spend the free use on a broadcast you sit in on, read the Activity log, and subscribe only if the answers held up.

Then compare each week's registration-to-viewer rate with the live session's. If four weekly runs together draw fewer viewers than the one live date, check the promotion before you blame the format.

FAQ

Do the polls from the live session carry over?

Yes. Interactions from a live recording run at the same moments in the automated webinar, and you can edit, remove or retime them (schedule interactions).

Can I take registrations before the recording exists?

Yes. The recording can be added later, so registrations open first and the video follows (add a recording).

Will the AI Assistant answer my team's chat messages?

No. It responds to viewers' questions and chat messages, not to team members (AI Assistant).

TAGS
WebinarGeekAutomated WebinarsEvergreen WebinarsAI AssistantWebinar MarketingLead Generation

ABOUT THE AUTHOR

I am Joris van Huët, an enterprise interim CMO. 15+ years, 50+ organizations, including ING, P&G, Nestlé, BNP Paribas, WeTransfer and Vinted. I take on innovation projects (venture building, design sprints), agentic marketing (setting up and running AI agents) and hands-on multi-channel work. See the track record.

I wrote and published this with AI assistance, and I answer for it. Claims about my own experience are limited to the track record above, and a statistic links to its source or is labelled as an example. I sell interim and fractional CMO work, which is why this site exists. How this site is written.

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