How to Use ClickMeeting to Sell Tickets to a Paid Webinar
By Joris van Huët
Enterprise Interim CMO & Marketing Leader · 15+ years · 50+ orgs
Published
2026-10-26
The short answer: a paid masterclass for up to 50 people runs on ClickMeeting's Live plan at $48 a month billed monthly, and ClickMeeting applies a 5% service charge to each ticket's gross price (pricing, paid webinars, checked on 26 October 2026), so price the ticket with that cut in it. The steps: connect Stripe or PayPal, schedule the event with Paid access and a price you will not change, add an early-bird ticket pool and promo codes, watch payments in the Paid Event tab, record the session, then generate the AI transcription and summary and check them before buyers get them.
Disclosure: I may earn a commission through some links on this site. It does not change what this page says.
The job: a 90-minute masterclass by your head of product, sold to customers and prospects, with an early-bird price for the first week and a code for partners. ClickMeeting handles the ticketing inside the event setup; the decisions that cannot be undone come early, so they come first here. For plans and how ClickMeeting is sold, see the ClickMeeting glossary entry.
Before you start:
- A plan as large as the ticket count. You can sell as many tickets as the plan has attendees: 50 on a 50-attendee plan, 200 on a 200-attendee plan (paid webinars).
- A payment account. Stripe through Stripe Connect, or a PayPal business account; payments go straight to that account.
- The worked example. For example, 50 tickets at $49 gross are 50 x $49 = $2,450. The 5% service charge is $122.50, and a month of Live at 50 attendees is $48, leaving $2,279.50 before Stripe or PayPal fees and tax.
- A price you are sure of. The fee cannot be changed once the event is scheduled.
Step 1: Connect Stripe or PayPal
In your account, connect Stripe through the Stripe Connect wizard, or integrate a PayPal business account; ClickMeeting notes that PayPal's terms differ by country (paid webinars). Attendees then pay by PayPal, Stripe or card.
Step 2: Schedule the event with Paid access
When scheduling, choose the Paid access type and enter the fee. The minimum is 1 in the chosen currency and the maximum is 2000 for USD, EUR and GBP (paid webinars). Check the price twice: once submitted, changing it means deleting the webinar and scheduling it again.
Step 3: Add an early-bird ticket pool
In the event setup, switch Discount tickets to On. Give the ticket a name, a discounted price and an expiry date, and optionally a number of tickets. Pools run in order: when one sells out or expires, buyers move to the next pool or the base price, and the event's Paid Event tab shows which conditions each buyer used (paid webinars). The defaults allow up to 5 promotional tickets and 5 discount codes per event.
Step 4: Create promo codes for partners and speakers
Switch promo codes to On in the event configuration and set each code's value in percent or as an amount, with a quantity or date limit. A 100% code gives free entry, which suits speakers' guests. Codes can be attached to invitations and reminders, and stay editable while sales run (paid webinars).
Two details from the same article. A purchase with a code also uses up promotional ticket stock. And if a code takes a ticket below the payment provider's minimum transaction, the amount can be rounded up.
Step 5: Watch sales and handle exceptions
Open the event's Paid Event tab to see every attendee with a payment status; you can confirm or reject each one by hand. Buyers get their payment confirmation and Join button by email, and you can resend it if they lose it (paid webinars).
Step 6: Record the session
In the event room, click REC in the top bar. Recordings leave out the chat and attendee list unless you choose another recorder layout in the room (recordings).
Step 7: Let the AI write the recap, then check it
This is the agent step. After the event, go to Files > Recordings, find the recording and click AI transcription, choosing the language of the event. ClickMeeting emails you when the text file is ready; the AI Summary in the same place produces a recap, conclusions and recommendations (recordings). For transcription, recordings are not sent outside ClickMeeting's infrastructure.
The human check: the presenter reads the summary before it goes to buyers, correcting product names, any figures quoted and anything said off the record. The summary is a draft for a paying audience, not a send-ready email.
Step 8: Sell the recording afterwards
Create an on-demand webinar with Paid access and tick Free Preview (PayWall). A short clip in the Free section plays for everyone, and the full video plays after purchase; promo codes work here too (on-demand webinars).
What ClickMeeting's articles warn about
- Refunds. Cancelling the event notifies attendees but does not refund them; you refund from PayPal or Stripe yourself.
- Trial events. A trial allows 2 paid events at a ticket price of up to 4 and 25 tickets, and after you buy a plan their price cannot be raised; create a new event instead.
- Discount tickets on recordings. Discounted ticket pools are not available for permanent or on-demand events; promo codes are.
- One transcription per recording. Pick the language carefully, because it can be generated only once.
The fee, and the number that matters
ClickMeeting takes 5% of the gross price of every ticket on top of the subscription, so its share grows with every seat you sell and every price rise (paid webinars). That is a fair trade for the ticketing it runs, provided your price already carries the cut. Judge the masterclass on net ticket revenue against what you spent promoting it, and on how many buyers come back for the next one.
FAQ
Can I change the date after tickets are sold?
Yes. Edit the event, and attendees are notified as soon as the change is saved (paid webinars).
Can one ticket cover a whole series?
Yes. For permanent events, attendees pay once and attend the series with one access (paid webinars).
Are AI transcription and summaries extra?
No. ClickMeeting lists both as available in all paid plans (AI webinar page).
ABOUT THE AUTHOR
I am Joris van Huët, an enterprise interim CMO. 15+ years, 50+ organizations, including ING, P&G, Nestlé, BNP Paribas, WeTransfer and Vinted. I take on innovation projects (venture building, design sprints), agentic marketing (setting up and running AI agents) and hands-on multi-channel work. See the track record.
I wrote and published this with AI assistance, and I answer for it. Claims about my own experience are limited to the track record above, and a statistic links to its source or is labelled as an example. I sell interim and fractional CMO work, which is why this site exists. How this site is written.
A senior operator doing the work: campaigns, channels, CRM and AI agents, live from day one.