How to Use Elementor to Send Form Leads Into Your CRM

The short answer: if a WordPress landing page has to put every enquiry into your CRM, Elementor's Form widget does it with a native integration or a webhook, but the $60 Essential plan does not store submissions and the help centre limits integrations to Advanced plans and above, so start from Advanced Solo at $84 a year for one site (pricing file, checked on 26 October 2026). The steps: build the page by hand or with Angie and review it before it goes live, set the form fields and a consent box, keep Collect Submissions on, add Email and a Webhook under Actions After Submit, catch the hook in Zapier and map it to your CRM, test on the live page, and count submissions against new contacts every week.

Disclosure: I may earn a commission through some links on this site. It does not change what this page says.

A form that looks right and loses one lead in ten is worse than no form, because nobody notices. The job here is less the form than the plumbing behind it: a copy of every submission inside WordPress, one path into the CRM, and a weekly check that the two agree. For plans and credits, see the Elementor glossary entry.

Settle three things first:

1. What the cheaper plan saves. For example, Essential at $60 against Advanced Solo at $84 saves $24 a year and loses the submissions log, the record you need when the CRM connection fails, per the pricing file. Pay the $24.
2. The CRM fields you already have. List the fields your CRM requires and name the form fields to match. Elementor connects natively to ActiveCampaign, ConvertKit, Drip, GetResponse, MailChimp and MailerLite, per its actions article; anything else goes through the WebHook action.
3. The weekly count. Every Monday, compare the submissions in Elementor with the new contacts the CRM received from this form. Any gap is a broken connection, found in days instead of at quarter end.

What you need

• WordPress with Elementor on Advanced Solo or above. The Zapier article states integrations are only for plugin subscribers with Advanced plans and above.
• A CRM, and for the webhook route an automation account such as Zapier.
• Optionally, the free Angie plugin from Plugins, Add New in WordPress.

Step 1: Build the page, with Angie if you like

Angie is Elementor's agent for WordPress. Open the Editor, click Angie and describe the page: a hero, three benefits, a form with first name, last name, work email and company. Angie builds it as real, editable WordPress content, per the Angie page, and its code features work in a test environment isolated from the live site.

The human check is the review step the same page lists: read the layout, refine it with prompts or by hand, and approve only what you would have written. The page carries its own warning that Angie can make mistakes and results need verifying, so read every claim in the copy before it goes anywhere near paid traffic.

Step 2: Set the fields and the consent box

Add or select the Form widget. By default it creates Name, Email and Message, per the Form widget guide. Split the name into two fields, set the email field's type to Email so only valid addresses go through, and add an Acceptance field: a checkbox with text the visitor agrees to.

Use that box for marketing consent, unticked by default. Article 7 of the GDPR asks you to be able to show that a person consented, and the stored submission with its ticked box is that record.

Step 3: Keep Collect Submissions on

Under Actions After Submit, Collect Submissions is active by default; confirm it is still listed, per the submissions article. Every entry then appears under Elementor, Submissions in WP-Admin, where you can open one or export all of them to CSV.

Step 4: Add the email notification

Add the Email action so someone on the team hears about each lead the moment it arrives. The actions article lists Email for your team and Email 2 for a confirmation to the visitor.

Step 5: Connect the CRM

If your CRM is in Elementor's native list, add its action and pick the list or fields. If not, use the webhook. In Zapier, make a Zap with Webhooks as the trigger app and Catch Hook as the trigger, then copy the webhook address, as Elementor's Zapier article describes. Back in the Editor, add WebHook under Actions After Submit and paste the address.

Step 6: Test on the live page

Save the page, open the live version and submit the form once. Zapier should report a successful test; then add the action that creates or updates the contact in your CRM and map each form field to its CRM field. Submit a second test and find that contact in the CRM before you send any traffic.

Step 7: Redirect to a thank-you page

Add the Redirect action to send visitors to a thank-you page after they submit, per the actions article. A separate thank-you URL gives your analytics a clean conversion to count, independent of the form itself.

What Elementor's help pages warn about

• Notifications in spam. Both the form guide and the submissions article warn that confirmation and team emails can land in spam as Gmail tightens authentication.
• Submissions switched off. A setting under Elementor, Settings, Advanced disables form submissions for the whole site; check it if the log stays empty.
• Integrations by plan. Native integrations and the webhook route need an Advanced plan or above, per the Zapier article.

The check that costs nothing

The Monday comparison from the start is the whole safety net, and it costs nothing but ten minutes. On the spam problem, Elementor's help pages recommend Site Mailer, Elementor's own sending service, which on the One plan draws 10 credits per email, per the pricing file; the help article answers a deliverability problem with a product from the same catalogue. Before buying it, check whether the mail service you already pay for can send your site's email from an authenticated address.

FAQ

Can I see the leads without the CRM?

Yes. Elementor, Submissions in WP-Admin lists every entry, and Export All to CSV downloads them, per the submissions article.

Does HubSpot need Zapier?

Not always. Elementor's Zapier article names HubSpot among the services already integrated with Elementor forms, while the newer actions list does not, so check the Actions After Submit menu on your own site first.

Do I need Angie for this?

No. Angie only speeds up the page build in step 1; the form, the actions and the webhook are standard Form widget settings.