What Is VWO? Now Wingify, With Testing Priced on Request
By Joris van Huët · VWO's own site
The short answer: if VWO is on your shortlist, you are now evaluating Wingify: vwo.com redirects to wingify.com since VWO and AB Tasty announced their merger on 20 January 2026, and testing is priced on request by monthly active users, with a 30-day free trial and no card (pricing FAQ, homepage, checked on 26 October 2026). It suits mid-market and enterprise teams that want experimentation, personalization and behaviour analytics under one contract.
Disclosure: I may earn a commission through some links on this site. It does not change what this page says.
What to settle before the demo:
- A number to hold the quote against. For example, Convert.com publishes $3,588 a year for 100,000 tested users a month on its Growth plan (Convert pricing); ask Wingify to quote the same traffic and you have a like-for-like line.
- Your traffic, in their unit. Quotes are based on monthly active users, or monthly tracked users for behaviour analytics, so bring twelve months of that figure from your analytics.
- What you already have. For current VWO customers, the merger announcement says contracts, pricing, service levels and support stay unchanged (announcement).
- The tier that holds your checks. Growth has the visual and code editors, unlimited experiments and multi-armed bandits; sample ratio mismatch detection, guardrail metrics and multivariate tests are listed under Pro; approval workflow, single sign-on and API access under Enterprise (pricing page).
What VWO is now
The combined business reports more than $100M in revenue and over 4,000 customers (announcement). Six offerings share one customer profile: Experimentation, Personalization, Analytics, Feature Management, Commerce and Engage, with Wingz as the AI layer across them (homepage).
Web experimentation covers single-page and multi-page A/B tests, split URL and multivariate tests (campaign guide). Reports run Bayesian or frequentist, typically declaring a winner at 95%, and the model cannot be switched once a campaign runs (statistics guide). The MCP server connects Claude, ChatGPT and Gemini with read tools and write tools that can create a test or change its status (MCP guide); it comes with Wingz Core, free with paid products (pricing page).
Who it suits, and who it does not
A team that runs testing, personalization and analytics as one programme and is ready for a sales-led quote. Less so a small team that wants a price on the page.
What it costs
No public price list: Wingify quotes by traffic, products and scope, discounts bundles and multi-year terms, and offers non-profits preferential pricing (pricing FAQ, checked on 26 October 2026). Data is kept for 13 months, and behaviour analytics for 30, 60 or 90 days by tier.
Without a published list, every quote starts in a sales conversation where the advertised bundle discount pulls you toward more of the six products than the test you came for.
How it compares
Convert.com. Convert.com publishes its prices, $299 a month billed annually for Growth, and puts the SRM check and its MCP server on that entry plan (Convert pricing). Choose it for a testing tool with a fixed bill.
Optibase. Optibase starts free for 10,000 tested users, with Basic at $79 a month billed monthly (Optibase pricing). Choose it for a smaller site.
Optimizely. Optimizely packages every plan individually too, around its Stats Engine and warehouse-native analytics. Choose it if a CMS from the same vendor matters.
Where to start
Start the 30-day trial and install the SmartCode snippet; How to use VWO runs a pricing-page test with Claude reading the report. If the real question is which of several overlapping tools to keep after a merger like this one, that is a stack problem rather than a tool one, and a one-week review like the Startup Fixer covers it.
FAQ
Is VWO still sold?
Yes, under the Wingify name, and existing customers keep their contracts and support (announcement).
What happens to a test when the trial ends?
It pauses and its reports stay readable; an account inactive across all products is deleted after 45 days (trial guide).
Can Claude change a running test?
No. Wingify requires you to pause a campaign before modifying it (Claude connector guide).