Amplitude alternatives
By Joris van Huët · each comparison from the vendors' own pricing and help pages, prices dated on the page
The short answer: 3 tools are compared with Amplitude on this site, and the line under each one is the verdict from its comparison: who should pick which, with the figures that decide it on the comparison itself. Read the one that names your job. What Amplitude costs and who it suits is in its entry, and how to use Amplitude walks through one job with it.
Disclosure: I may earn a commission through some links on this site. It does not change what this page says.
mParticle
If one app or one SaaS product sends your events under one login ID, Amplitude on its own is enough. It is free to 2 million events a month, and its Plus estimator showed $576 a month for 10 million, billed annually (Amplitude pricing, checked on 6 November 2026).
Google Analytics
If your questions start after signup (activation, a first project, an upgrade) and the product sends under 2 million events a month, Amplitude's Free plan covers it with no card and one year of data access; at 10 million events its Plus estimator showed $576 a month billed annually, or $720 billed monthly (Amplitude.
Mixpanel
Between 1 and 2 million events a month, Amplitude costs nothing while Mixpanel's Growth plan bills from the first event past 1 million: $185 a month billed annually at 2 million, or $259 billed monthly.
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