WHAT LUSHA IS AND COSTS
LEAD DATA3 comparisons · latest 2026-10-26

Lusha alternatives

By Joris van Huët · each comparison from the vendors' own pricing and help pages, prices dated on the page

The short answer: 3 tools are compared with Lusha on this site, and the line under each one is the verdict from its comparison: who should pick which, with the figures that decide it on the comparison itself. Read the one that names your job. What Lusha costs and who it suits is in its entry, and how to use Lusha walks through one job with it.

Disclosure: I may earn a commission through some links on this site. It does not change what this page says.

Apollo.io

For a two-person team that mostly needs direct dials, Lusha Pro at $69.90 a month covers both seats and 600 credits, which is 120 phone numbers at 5 credits each; Apollo.io charges 8 credits a number, but two Basic seats at $65 each bring 5,000 credits, enough for 625 numbers, plus sequences and a dialer, per the.

Lusha vs Apollo.io: Cheaper Phones or More Credits per Seat

Clay

If reps reveal direct dials one person at a time from LinkedIn or the CRM, Lusha Pro at $69.90 a month covers two seats and 600 credits, with a phone at 5 credits, and Clay adds nothing to that job, per the Lusha pricing page and its credits article, checked on 26 October 2026.

Lusha vs Clay: Reveal a Number or Build a Table

ZoomInfo

Choose Lusha if your job is a rep finding the next person to call. Choose ZoomInfo if your job is a data layer that several teams and their systems share.

Lusha vs ZoomInfo: Published Credit Plans or Pay per Record

Senior marketing execution

A senior operator doing the work: campaigns, channels, CRM and AI agents, live from day one.

With Joris van Huët, interim and fractional CMO in Utrecht. From EUR 5,000 a month, monthly cycles, a 30-day exit.