Similarweb alternatives
By Joris van Huët · each comparison from the vendors' own pricing and help pages, prices dated on the page
The short answer: 3 tools are compared with Similarweb on this site, and the line under each one is the verdict from its comparison: who should pick which, with the figures that decide it on the comparison itself. Read the one that names your job. What Similarweb costs and who it suits is in its entry, and how to use Similarweb walks through one job with it.
Disclosure: I may earn a commission through some links on this site. It does not change what this page says.
Ahrefs
If the question is how much of a rival's whole website traffic arrives and through which channels, Similarweb answers it, from $125 a month billed annually or $199 month to month for one user and 3 months of history (Similarweb pricing, checked on 26 October 2026).
Google Analytics
This is not a choice between two analytics tools. Google Analytics counts what happens on your own site, from code on your own pages, free of charge, and cannot see anyone else's.
Semrush
If the question on your desk is how much traffic competitors get and which channels bring it, for a board plan or a market entry, Similarweb's Competitive Intelligence package answers it from $125 a month billed annually, or $199 month to month (Similarweb pricing).
A senior operator doing the work: campaigns, channels, CRM and AI agents, live from day one.
With Joris van Huët, interim and fractional CMO in Utrecht. From EUR 5,000 a month, monthly cycles, a 30-day exit.