Kit alternatives
By Joris van Huët · each comparison from the vendors' own pricing and help pages, prices dated on the page
The short answer: 5 tools are compared with Kit on this site, and the line under each one is the verdict from its comparison: who should pick which, with the figures that decide it on the comparison itself. Read the one that names your job. What Kit costs and who it suits is in its entry, and how to use Kit walks through one job with it.
Disclosure: I may earn a commission through some links on this site. It does not change what this page says.
beehiiv
When the newsletter is the product, sold to readers and sponsors and grown through recommendations, beehiiv is the stronger fit: it is free up to 2,500 subscribers, and its Lite plan takes a 0% cut of paid subscriptions for $59 a month at 1,000 subscribers on monthly billing (beehiiv pricing).
Flodesk
If your brand sells a course, a template pack or a membership from a sales page and wants every email to look designed, Flodesk bundles the checkout, sales pages and abandoned cart emails into its Everything plan, $54 a month for 1,000 subscribers on monthly billing (Flodesk pricing).
Mailchimp
If you sell courses, digital products or paid content to an audience and want each buyer's purchases to decide which emails they get, Kit is built around that job: its API records purchases against subscribers and can drive purchase-based automations, and its MCP server gives Claude or ChatGPT access to the account.
MailerLite
If you want an AI assistant working in your email account before you pay anything, MailerLite is the one to start with: its free plan lists MCP access, limited and without sending, and its Comfort plan opens full MCP and API access from $12 a month for 500 subscribers on monthly billing (MailerLite pricing).
Substack
If you are starting a paid newsletter with no budget and want readers to find you inside a reading app, Substack is the simpler start: its pages show no plan to choose, and writers keep 90% of their revenue minus card fees, per its going-paid page.
A senior operator doing the work: campaigns, channels, CRM and AI agents, live from day one.
With Joris van Huët, interim and fractional CMO in Utrecht. From EUR 5,000 a month, monthly cycles, a 30-day exit.