Clay alternatives
By Joris van Huët · each comparison from the vendors' own pricing and help pages, prices dated on the page
The short answer: 7 tools are compared with Clay on this site, and the line under each one is the verdict from its comparison: who should pick which, with the figures that decide it on the comparison itself. Read the one that names your job. What Clay costs and who it suits is in its entry, and how to use Clay walks through one job with it.
Disclosure: I may earn a commission through some links on this site. It does not change what this page says.
Apollo.io
Choose Apollo.io when reps need to search, sequence and call this week from one screen. Choose Clay when an operator will combine several data providers, AI research and scoring into one workflow, and Apollo can be one of those providers.
Dropcontact
Consider Dropcontact if your contacts already exist and the problem is their quality: it finds and verifies business emails from a name and a company, with no contact database of its own, and charges a credit only when an email comes back, from €29 a month for 500 credits on its pricing page.
Dropcontact vs Clay: Clean What You Hold or Build a New List
lemlist
If LinkedIn steps, calls or SMS sit between your emails, lemlist runs them and Clay does not: Clay's own sequencer sends email only, up to four messages a campaign, while lemlist's Multichannel plan adds LinkedIn, calls and SMS for $109 per user a month on monthly billing, per Clay's sequencer doc and the lemlist.
Lusha
If reps reveal direct dials one person at a time from LinkedIn or the CRM, Lusha Pro at $69.90 a month covers two seats and 600 credits, with a phone at 5 credits, and Clay adds nothing to that job, per the Lusha pricing page and its credits article, checked on 26 October 2026.
Prospeo
If verified emails and mobiles are all you need, buying from Prospeo direct is the cheaper meter: Starter costs $49 per user a month for 2,000 credits, and an email costs 1, on its pricing page.
Prospeo vs Clay: Buy Direct or Route the Lookup Through Clay
Seamless.AI
For a sales floor that researches contacts all day and calls most of them, Seamless.AI's model fits: one credit researches a contact with its emails and phone numbers, and a Pro license carries 10,000 credits a month, per its credit article, though the price only arrives after an inquiry form on its pricing page.
ZoomInfo
If one person in RevOps will wire providers together and own the result, Clay publishes every part of its price: Launch is $185 a month on monthly billing, $60 for 15,000 actions plus $125 for 2,500 data credits, on the Clay pricing page.
Clay vs ZoomInfo: Build Your Own Waterfall or Buy the Record
A senior operator doing the work: campaigns, channels, CRM and AI agents, live from day one.
With Joris van Huët, interim and fractional CMO in Utrecht. From EUR 5,000 a month, monthly cycles, a 30-day exit.