MonsterInsights alternatives
By Joris van Huët · each comparison from the vendors' own pricing and help pages, prices dated on the page
The short answer: 4 tools are compared with MonsterInsights on this site, and the line under each one is the verdict from its comparison: who should pick which, with the figures that decide it on the comparison itself. Read the one that names your job. What MonsterInsights costs and who it suits is in its entry, and how to use MonsterInsights walks through one job with it.
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ExactMetrics
Consider ExactMetrics if you are an agency putting GA4 on client WordPress sites, because its Agency licence covers 25 sites for $399.50 in the first year and $799.00 at each renewal; consider MonsterInsights if you run your own site or store and want surveys and heatmaps beside the reports, which its Elite licence.
Google Analytics
This is not a choice between two analytics tools.
Jetpack
Choose Jetpack for a simple counter that never touches Google Analytics.
Site Kit
If you want GA4, Search Console and PageSpeed Insights in one WordPress dashboard, and your forms and shop run on plugins Site Kit already tracks, Site Kit by Google does the job for nothing, and its wordpress.org listing says the plugin is free and open source and will remain so.
MonsterInsights vs Site Kit: Google's Plugin or Paid Toggles
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