WHAT MAILERLITE IS AND COSTS
EMAIL MARKETING9 comparisons · latest 2026-10-26

MailerLite alternatives

By Joris van Huët · each comparison from the vendors' own pricing and help pages, prices dated on the page

The short answer: 9 tools are compared with MailerLite on this site, and the line under each one is the verdict from its comparison: who should pick which, with the figures that decide it on the comparison itself. Read the one that names your job. What MailerLite costs and who it suits is in its entry, and how to use MailerLite walks through one job with it.

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AWeber

While your list is under 500 people and the budget is zero, AWeber gives you more room: its free plan is titled 500 subscribers and 3,000 emails a month (AWeber free plan), against 250 subscribers and 2,500 emails on MailerLite's (MailerLite pricing).

AWeber vs MailerLite: Free Room, Paid Price and Setup Help

Brevo

Choose MailerLite if your job is a newsletter or creator business with a site, paid subscriptions and a few people in the account. Choose Brevo if your job is marketing email plus order and account emails from one plan, with SMS or WhatsApp to come.

Brevo vs MailerLite: Paying for Emails or for Subscribers

Constant Contact

If your calendar is built around events, a ticketed workshop, a fundraiser or a seminar series, Constant Contact is the better fit: it runs registration, tickets, promo codes and payments inside the same account as the invitations (event guide).

Constant Contact vs MailerLite: Events, Send Rules and Price

EmailOctopus

A newsletter of up to 2,500 readers that sells nothing fits EmailOctopus for free: its Starter plan allows 2,500 subscribers and 10,000 emails a month (EmailOctopus pricing), ten times the 250 subscribers MailerLite gives away (MailerLite pricing).

EmailOctopus vs MailerLite: A Cheap Sender or a Shop Too

GetResponse

Choose GetResponse when a live webinar or a course is the centre of how you sell, because its Creator plan bundles both. Choose MailerLite when the work is newsletters and automations on a tight budget.

GetResponse vs MailerLite: Webinars or Cheap Automation

Kit

If you want an AI assistant working in your email account before you pay anything, MailerLite is the one to start with: its free plan lists MCP access, limited and without sending, and its Comfort plan opens full MCP and API access from $12 a month for 500 subscribers on monthly billing (MailerLite pricing).

MailerLite vs Kit: Agent Access, Publishing and Price

Mailchimp

If you want working automations on a small budget, MailerLite gives more for each dollar at every list size: for 5,000 subscribers its Comfort plan is $49 a month and runs 50 automations of up to 100 steps, against $75 for Mailchimp Essentials, whose flows stop at 4 steps (MailerLite pricing, Mailchimp pricing,.

MailerLite vs Mailchimp: Automations per Dollar by Plan

Moosend

If you mail a large list only a few times a year, Moosend is the cheaper tool by a wide margin, because it sells email credits that never expire: 350,000 sends for $350 (Moosend pricing).

Moosend vs MailerLite: Credits, Unlimited Sends or a Website

Sender

A small shop or service business with up to 2,500 subscribers can run its email on Sender for nothing: the free plan allows 15,000 emails a month to that many people (Sender pricing), where MailerLite's stops at 250 subscribers (MailerLite pricing). Sender stays cheaper on the entry paid plans and adds SMS.

Sender vs MailerLite: Bigger Free Plan and SMS, or More Tools

Senior marketing execution

A senior operator doing the work: campaigns, channels, CRM and AI agents, live from day one.

With Joris van Huët, interim and fractional CMO in Utrecht. From EUR 5,000 a month, monthly cycles, a 30-day exit.