ActiveCampaign alternatives
By Joris van Huët · each comparison from the vendors' own pricing and help pages, prices dated on the page
The short answer: 4 tools are compared with ActiveCampaign on this site, and the line under each one is the verdict from its comparison: who should pick which, with the figures that decide it on the comparison itself. Read the one that names your job. What ActiveCampaign costs and who it suits is in its entry, and how to use ActiveCampaign walks through one job with it.
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Brevo
Choose ActiveCampaign if your job is long, branching lead nurture with a sales team waiting at the end. Choose Brevo if your job is newsletters plus order and password emails from one account and one bill.
ActiveCampaign vs Brevo: Deep Automation or One Cheaper Bill
Encharge
If you run a B2B SaaS product with about 5,000 trial users and customers, and the emails that matter are set off by what people do in the app and by Stripe billing changes, Encharge is the closer fit: Growth costs $139 a month billed yearly at 5,000 subscribers, with Stripe triggers and unlimited team members.
Encharge vs ActiveCampaign: Product Events or Sales Pipeline
HubSpot
A marketing team of up to three people that needs deep email automation for 5,000 contacts gets it from ActiveCampaign Pro at $205 a month billed yearly, with 3 users, predictive sending and conditional content included (ActiveCampaign pricing).
ActiveCampaign vs HubSpot: Automation Depth or One Shared CRM
Mailchimp
If leads from your website go to a sales team, and the emails that warm them up run longer than four steps, ActiveCampaign is built for that job: at 5,000 contacts its Plus plan is $145 a month billed yearly, with a pipeline and lead scoring add-on, against $100 a month for Mailchimp Standard on monthly billing.
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