WHAT FOLK IS AND COSTS
CRM3 comparisons · latest 2026-10-26

folk alternatives

By Joris van Huët · each comparison from the vendors' own pricing and help pages, prices dated on the page

The short answer: 3 tools are compared with folk on this site, and the line under each one is the verdict from its comparison: who should pick which, with the figures that decide it on the comparison itself. Read the one that names your job. What folk costs and who it suits is in its entry, and how to use folk walks through one job with it.

Disclosure: I may earn a commission through some links on this site. It does not change what this page says.

Attio

If you are a founder, partnerships lead or agency managing a few hundred relationships that start on LinkedIn, folk Standard covers capture, enrichment and email campaigns for $24 a member each month on annual billing, per the folk pricing page.

folk vs Attio: Relationship Lists or a Configurable CRM

HubSpot

Four hundred investors, partners or key accounts is a list you tend by hand, not a funnel, and folk is built for tending: Standard at $24 per member a month billed annually covers LinkedIn capture, enrichment, AI fields and email campaigns, per folk's pricing page.

folk vs HubSpot: A Relationship List or an Inbound Engine

Pipedrive

If you are a founder or a small team keeping track of investors, partners, early clients and warm leads, you are maintaining relationships more than running a sales process, and folk's Standard plan covers that at $24 per member a month billed annually, on its pricing page.

folk vs Pipedrive: A Relationship List or a Deal Pipeline

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