Reply.io alternatives
By Joris van Huët · each comparison from the vendors' own pricing and help pages, prices dated on the page
The short answer: 5 tools are compared with Reply.io on this site, and the line under each one is the verdict from its comparison: who should pick which, with the figures that decide it on the comparison itself. Read the one that names your job. What Reply.io costs and who it suits is in its entry, and how to use Reply.io walks through one job with it.
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Apollo.io
Choose Reply.io when you want one agent to source, write, answer and book across email and LinkedIn, behind an approval queue that can hold every message. Choose Apollo.io when you want agents that propose prospects and sequence changes to a rep who still runs the outreach.
Mailshake
Choose Mailshake for a small email tool with a flat price per user, bought without a trial. Choose Reply.io for LinkedIn, calls, SMS and WhatsApp in one conditional sequence, a 14-day trial first, or an AI SDR, priced by the number of new contacts you reach.
Saleshandy
Choose Reply.io if automated LinkedIn actions and SMS belong in one conditional sequence with email, if you want a 14-day trial or an AI SDR, or if a large team will reach enough new contacts each month to use Reply's tiers without a per-user charge.
Instantly
If you want an AI SDR on a fixed monthly plan that finds prospects and writes the first message, Reply.io's Jason starts at $500 a month on annual billing for 1,000 active contacts; Instantly's nearest equivalent, its AI Sales Agent, is billed per lead from a separate credits plan.
lemlist
For a team of four running LinkedIn and email in one sequence, the two Multichannel plans land within $40 a month of each other, 4 x $99 = $396 on Reply.io against 4 x $109 = $436 on lemlist on monthly billing, and the order flips on yearly billing, 4 x $89 = $356 against 4 x $87 = $348. So price does not decide it.
Reply.io vs lemlist: Multichannel Seats and Mailbox Ceilings
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