VWO alternatives
By Joris van Huët · each comparison from the vendors' own pricing and help pages, prices dated on the page
The short answer: 4 tools are compared with VWO on this site, and the line under each one is the verdict from its comparison: who should pick which, with the figures that decide it on the comparison itself. Read the one that names your job. What VWO costs and who it suits is in its entry, and how to use VWO walks through one job with it.
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AdAlign
Test two pages fed by a mismatched ad and the winner is the less broken one. If your Meta and Google Ads spend stays under €75,000 a month and nobody re-checks whether each live ad still matches the page it opens, AdAlign is the pick.
Convert.com
Consider Convert.com if your team runs its own A/B tests and wants the bill on the page: Growth is $299 a month billed annually, $3,588 a year, for 100,000 tested users a month (Convert pricing, checked on 26 October 2026).
Optibase
Consider Optibase if your site is built in Webflow or WordPress and the marketing team, not a developer, will run the tests: its Free plan covers 10,000 tested users a month with one test at a time, and Basic is $79 a month for 20,000 (Optibase pricing, checked on 26 October 2026).
Optibase vs VWO: Tests in the Webflow Designer or a Platform
Optimizely
Neither vendor publishes a price, so the decision turns on what sits around the test.
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