lemlist alternatives
By Joris van Huët · each comparison from the vendors' own pricing and help pages, prices dated on the page
The short answer: 8 tools are compared with lemlist on this site, and the line under each one is the verdict from its comparison: who should pick which, with the figures that decide it on the comparison itself. Read the one that names your job. What lemlist costs and who it suits is in its entry, and how to use lemlist walks through one job with it.
Disclosure: I may earn a commission through some links on this site. It does not change what this page says.
Apollo.io
If LinkedIn carries part of your conversations, Apollo.io's own help centre settles it: its LinkedIn sequence steps are tasks a person completes by hand, while lemlist's Multichannel plan automates profile visits, invitations, messages and voice notes for $109 per user a month on monthly billing (Apollo LinkedIn.
Clay
If LinkedIn steps, calls or SMS sit between your emails, lemlist runs them and Clay does not: Clay's own sequencer sends email only, up to four messages a campaign, while lemlist's Multichannel plan adds LinkedIn, calls and SMS for $109 per user a month on monthly billing, per Clay's sequencer doc and the lemlist.
HeyReach
Choose HeyReach if your job is volume across a pool of profiles answered from one shared inbox. Choose lemlist if your job is one rep's sequence in which an email, a profile visit and a LinkedIn message follow each other.
HeyReach vs lemlist: Rotated LinkedIn Senders or Email in Sequence
Instantly
Choose Instantly for email at scale across many mailboxes, with pre-warmed accounts and AI reply handling. Choose lemlist for multichannel sequences, unlimited contacts on the email plan, or a team that works in French, German or Spanish.
La Growth Machine
Choose La Growth Machine if your job is a few profiles running LinkedIn-first sequences while the rest of the team only answers replies. Choose lemlist if your job is a team that sends by email at volume, with LinkedIn, calls and SMS added for the reps who need them.
La Growth Machine vs lemlist: Identities in Euros or Users in Dollars
Mailshake
Choose lemlist if LinkedIn belongs in your sequences or a whole team needs to send email at volume on one flat plan. Choose Mailshake for a plain email tool at a low entry price, or calls to North American numbers with free dialer minutes on its top plan.
Reply.io
For a team of four running LinkedIn and email in one sequence, the two Multichannel plans land within $40 a month of each other, 4 x $99 = $396 on Reply.io against 4 x $109 = $436 on lemlist on monthly billing, and the order flips on yearly billing, 4 x $89 = $356 against 4 x $87 = $348. So price does not decide it.
Reply.io vs lemlist: Multichannel Seats and Mailbox Ceilings
Smartlead
If your prospects answer on LinkedIn, lemlist is the one of these two that automates it, at $109 per user a month on its Multichannel plan.
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With Joris van Huët, interim and fractional CMO in Utrecht. From EUR 5,000 a month, monthly cycles, a 30-day exit.