Semrush alternatives
By Joris van Huët · each comparison from the vendors' own pricing and help pages, prices dated on the page
The short answer: 13 tools are compared with Semrush on this site, and the line under each one is the verdict from its comparison: who should pick which, with the figures that decide it on the comparison itself. Read the one that names your job. What Semrush costs and who it suits is in its entry, and how to use Semrush walks through one job with it.
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Ahrefs
For a team of two or three that reports rankings weekly and spends most of its research time on links and content, Ahrefs Lite fits at $129 a month, with 750 tracked keywords and 6 months of history (Ahrefs pricing). Its rank tracker updates weekly on every plan, and its pricing page lists no trial.
BrightEdge
If your SEO team is one to three people and wants to start this week, Semrush's public plans cover the work, from $139 to $299 a month on monthly billing, with Advanced and Enterprise quoted on request (Semrush pricing).
KeySearch
If one person does the SEO for one or two sites and checks a few dozen keyword ideas a day, KeySearch covers the job: its Starter plan costs $24 a month for 200 keyword searches a day and 80 tracked keywords (KeySearch pricing).
Keywords Everywhere
If the job is seeing search volume, CPC and a trend line beside every Google search while you write, Keywords Everywhere does it for $84 a year on its Bronze plan, with 100,000 credits (pricing). It sits in your browser and stops there: no rank tracking, no site crawl.
Mangools
If a freelancer or a two-person content team needs keyword ideas it can realistically rank for, and a rank report once a week is enough, Mangools Basic covers 100 keyword lookups a day and 200 tracked keywords for $61 a month on monthly billing (Mangools pricing).
Morningscore
Consider Morningscore if two to four people who are new to SEO want the tool to choose their next task: Lite covers 2 users, 3 websites and 100 keywords tracked daily for $69 a month, and Business covers 4 users and 500 keywords for $99 (Morningscore pricing).
SE Ranking
If your week is reporting rankings for up to 10 sites and 2,000 keywords, SE Ranking's Core plan covers it for $129 a month on monthly billing, with 100 AI prompts tracked daily and an audit of 250,000 pages a month (SE Ranking pricing).
Search Atlas
If your SEO backlog is long because nobody has time to put fixes live, Search Atlas is built for that gap: a script on your site lets its OTTO SEO change titles, schema and on-page content itself, from $99 a month for one site (Search Atlas pricing).
SEO PowerSuite
If you track thousands of keywords across many client sites and want one yearly bill with no meter on keywords or crawled pages, SEO PowerSuite Professional does that for $349 a year (SEO PowerSuite pricing). The trade is that it runs on your computer, which has to stay on for scheduled checks.
Similarweb
If the question on your desk is how much traffic competitors get and which channels bring it, for a board plan or a market entry, Similarweb's Competitive Intelligence package answers it from $125 a month billed annually, or $199 month to month (Similarweb pricing).
Sitechecker
Choose Semrush when the work is finding keywords and competitors in markets you do not rank in yet. Choose Sitechecker when the work is watching sites you already run.
Sitechecker vs Semrush: Client Site Alerts or Market Research
Surfer
If your bottleneck is drafts rather than ideas, Surfer is the tool: its Standard plan gives 3 seats and 30 documents a month for $119 on monthly billing (Surfer pricing).
Wincher
You are not wrong to expect a rank tracker to cost less than a suite. Tracking 500 keywords a day costs $49 a month on Wincher's Basic plan and $139 on Semrush's SEO plan, both on monthly billing (Wincher pricing, Semrush pricing).
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