Mailchimp alternatives
By Joris van Huët · each comparison from the vendors' own pricing and help pages, prices dated on the page
The short answer: 18 tools are compared with Mailchimp on this site, and the line under each one is the verdict from its comparison: who should pick which, with the figures that decide it on the comparison itself. Read the one that names your job. What Mailchimp costs and who it suits is in its entry, and how to use Mailchimp walks through one job with it.
Disclosure: I may earn a commission through some links on this site. It does not change what this page says.
ActiveCampaign
If leads from your website go to a sales team, and the emails that warm them up run longer than four steps, ActiveCampaign is built for that job: at 5,000 contacts its Plus plan is $145 a month billed yearly, with a pipeline and lead scoring add-on, against $100 a month for Mailchimp Standard on monthly billing.
AWeber
If you are building a list from nothing and want to pass 250 people before you pay anyone, AWeber gives more room: its free plan holds 500 subscribers and 3,000 emails a month, against 250 contacts and 500 sends on Mailchimp Free (AWeber free plan, Mailchimp plans article, checked on 26 October 2026).
beehiiv
If the newsletter is what you sell, or what earns you attention, beehiiv fits better: nobody pays until the list passes 2,500 subscribers, sends are never rationed, paid subscriptions start on Lite with a 0% take rate, and from 25,000 subscribers its Lite plan costs less than Mailchimp Standard, $199 against $310 a.
Benchmark Email
If one person sends newsletters and one-off campaigns and you need no sequence that runs by itself, Benchmark Email costs less than Mailchimp Essentials at every list size from 1,000 to 50,000 contacts: $63 against $75 a month at 5,000, on monthly billing (Benchmark pricing, Mailchimp pricing, checked on 26 October.
Brevo
If your list is large and you mail it a few times a month, Brevo is far cheaper, because it bills the emails you send rather than the contacts you keep: 30,000 emails a month on its Starter plan cost $39, against $270 for Mailchimp Essentials at 25,000 contacts (monthly prices on the Brevo pricing page and the.
Constant Contact
If you fill workshops, open days or ticketed classes and email is how you fill them, Constant Contact sells the tickets in the same account that sends the invitations, through Stripe or PayPal, with a platform fee of 3.5% on events created from 1 August (event payments article, read on 26 October 2026).
EmailOctopus
If you send a newsletter and a few sequences and want the smallest bill, EmailOctopus Pro costs $31.50 a month for 5,000 subscribers on monthly billing, against $75 for Mailchimp Essentials and $100 for Standard, and its free plan holds 2,500 subscribers and 10,000 emails a month (EmailOctopus pricing, Mailchimp.
Flodesk
If people recognise your brand by the look of its emails, one or two people send them and the list stays under 25,000, Flodesk is the cheaper fit from 2,500 subscribers up, with unlimited sends: its Pro plan is $59 a month for 5,000 subscribers against $100 for Mailchimp Standard on monthly billing (Flodesk pricing,.
Flodesk vs Mailchimp: Design-First Sending or a Full Toolkit
GetResponse
If webinars or sales funnels are how you win customers, GetResponse puts them in one plan: Creator includes webinars for up to 100 attendees, courses and a website builder for $109 a month at 5,000 contacts, against $100 for Mailchimp Standard, whose plan table lists no webinar tool (GetResponse pricing, GetResponse.
Kit
If you sell courses, digital products or paid content to an audience and want each buyer's purchases to decide which emails they get, Kit is built around that job: its API records purchases against subscribers and can drive purchase-based automations, and its MCP server gives Claude or ChatGPT access to the account.
Klaviyo
For an online store with up to 5,000 people on its list, Mailchimp Standard and Klaviyo's Email plan cost the same, $100 a month at 5,000, so choose on data and tools, not price (Mailchimp pricing, Klaviyo pricing, checked on 26 October 2026).
MailerLite
If you want working automations on a small budget, MailerLite gives more for each dollar at every list size: for 5,000 subscribers its Comfort plan is $49 a month and runs 50 automations of up to 100 steps, against $75 for Mailchimp Essentials, whose flows stop at 4 steps (MailerLite pricing, Mailchimp pricing,.
OptinMonster
If Mailchimp already sends your email and the popup job is one welcome offer on a time, scroll or exit trigger, open Forms, then Popup forms, in your account before buying anything: the pricing page lists popup forms on Essentials, from $13 a month for 500 contacts, and on Standard and Premium, with a footnote.
Mailshake
The deciding question is where your list came from, not which tool sends better.
Moosend
Once your list passes a few thousand subscribers, Moosend costs less for the same job: 5,000 subscribers on its Pro plan is $48 a month on monthly billing with no send cap, against $100 for Mailchimp Standard at 2,501 to 5,000 contacts (Moosend pricing, Mailchimp pricing, checked on 24 October 2026).
Omnisend
If you run a Shopify or WooCommerce store with about 2,500 subscribers and want text messages in the same flows as email, Omnisend is the tighter fit: its Pro plan is $59 a month on monthly billing for up to 2,500 contacts, with unlimited email and SMS from $0.007 a message, against $60 for Mailchimp Standard at.
Omnisend vs Mailchimp: Store Flows, SMS and the Revenue They Report
Sender
Choose Sender if your job is a newsletter plus order emails for a small business on a tight budget. Choose Mailchimp if you need a wide integration catalogue, store connections beyond the big platforms, or more seats than Sender's lower tiers give.
SendPulse
If a large share of your customer questions arrive as Instagram or WhatsApp messages, you are right to look past Mailchimp.
SendPulse vs Mailchimp: Chat Apps Beside Email, or Email Alone
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