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MarketingUpgrade.pro

▶ Your diagnosis · 3 questions, 10 seconds

Where does it break?

Diagnosis decodes after question 3

Strategy

Execution

One person. From day one.

THE FIRST 90 DAYS
  1. 01Day 1: execution and auditing start.
  2. 02Day 30: first lookback on implementations.
  3. 03Day 60: double down on winners.
  4. 04Day 90: blitzscaling.

▶ Receipts

Joris van Huët

Joris van Huët

The one person. 15+ years, 53 ventures, 50+ organizations. I still do the work myself, so I only start two new mandates a quarter.

  • 45 days

    128 product variations tested to launch a new product line.

    P&G

  • 2 weeks

    To the first useful AI agent in production. The full stack across content, paid and CRM within 90 days.

    Agent workflows, in production since 2023

  • 15 people

    The largest marketing and media team led. Board-level reporting at ING since 2025.

    Leadership

▶ Pricing

One operator, three ways in.

  • Project sprint

    2 to 6 weeks. One defined deliverable, concept to market proof.

    from €5,000per month

  • Interim CMO

    3 to 12 months. Full marketing leadership, operational from day one.

    from €15,000per month

  • Full mandate

    Interim CMO, plus P&L ownership, team building and agent orchestration.

    up to €25,000per month

Monthly cycles and a 30-day exit. If it isn't working, you walk.

Q4 2026 · 1 of 2 slots left

▶ Questions

Before you ask.

Leads marketing as a senior member of your team for a defined term: through a departure, a leave, a merger, or a turnaround. Here the same person sets the strategy and executes it, operational from day one.

From €5,000 per month for a project sprint to €25,000 per month for a full mandate with P&L ownership. Interim CMO engagements start at €15,000 per month, in monthly cycles with a 30-day exit clause.

An interim CMO is embedded for a set term, typically 3 to 12 months, to fill a leadership gap. A fractional CMO works part-time across several clients at once: interim suits an urgent gap, fractional suits ongoing guidance.

Within a week, when a slot is open: I only start two new mandates a quarter. A reply within 24 hours, operational from day one. No 90-day onboarding.

Low and reversible. Monthly cycles, a 30-day exit clause, scale up or down as the business needs. Compare a six-month agency retainer, or a bad hire that takes a quarter to unwind.

As an independent professional through a registered Dutch entity: clear deliverables, independent working methods, no employment relationship. Audit-ready for legal and procurement.

▶ Worked at

  • ING
  • P&G
  • Nestlé
  • BNP Paribas
  • Publicis
  • Omnicom
  • WeTransfer
  • Vinted
  • Renault
  • Levi's
  • easyJet
  • L'Oréal
  • Rijkswaterstaat

Day one can be next week.

I only start two new mandates a quarter.

Q4 2026 · 1 of 2 slots left

Monthly cycles, a 30-day exit clause, and a reply within 24 hours.

▶ The stack180 tools, 167 explained in the glossary

The tools this practice runs on. The glossary explains each one.

Email & lifecycle